符合AIDA+FABE销售模型的实际案例

(文/张俊老师)

 

前言:很多同学看完我的前面几篇关于AIDA销售与FABE销售的文章,觉得太理论化,无法落到实地,今天给一个实际案例来说明,如何将AIDA于FABE销售模型使用到销售文案中。 

 

In The Days Of Polution,We Rebuild Safe Water

Dear Visitors,[写信式的开头,拉近双方的距离]

 Today,let\’s talk about water polutions and Chlorine-Removing Water Purifier.Poluted water has  the following things that will destoy our health:chlorine,pesticides, heavy metals and peculiar smells.[别开生面的引入话题方式,提起买家兴趣] 

What are chlorine,pesticides, heavy metals and peculiar smells?And what they will do to our health?Here is the story: 

Everywhere in this world today,water is poluted,but people have no choice but to drink,the only choice is to drink and die late in some years or not to drink bu to die immediately. 

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Peaple who drink the poluted water will have all kinds of deseases,in the teeth,hands or feet,even in deep inside like lungs and livers.And we can only watch them die slowly and poorly. 

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Here we may to ask,can we do something to stop this or just to watch and sigh for the situation?No,We can do just more than watching,We can give people pure water every day,give baby safe water as we wish, and give our kitchen more clean water.
[灾难式营销策略,引起买家共鸣,建立共同立场,提升企业人道主义形象,降低买家心理信任防线-一个有着人道主义和社会责任感的企业,应该不会是骗子] 

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If you like this idea,why not give me a vote: 
*Add to My Favorites[第一次ACTION,提醒买家收藏提票]

In the name of love,for the families surrounded by the poluted waters,let me Introduce You this product:Chlorine-Removing Water Purifier.[在建立共同立场的前提下,引入产品,开始销售说服-DESIRE阶段] 

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This Will Remove:

•Chlorine

•Pesticides

•heavy metals

•peculiar smell

 

Technical Parameters[讲述核心参数-DESIRE阶段之features]

1.Applicable water sources: municipal tap water

2.Applicable water pressure: 0.1-0.3Mpa; 14.5-44Psi

3.Initial flow rate: 0.3-0.6T/H1.3-2.6gal/min;5-10L/min

4.Processing capacity: 10-20T / 2069-5380gal(varies with differing water quality &use of pre-filte.

 

How it works:[讲述工作原理-DESIRE阶段之FABE-Features] 
Then how does this water purifier works to remove these things,you may ask,here is the secret: 

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After these processes,water is purified and become drinkable again,and will never harm our health.[讲述消费者利益-DESIRE阶段之FABE-Bbenefits] 

Now,how about to contact me through Trade Manger imediately for more detailed information.[AIDA之ACTIONS:第二次邀约旺旺联系,获取买家投票] 

If this item is not what you like,then we suggest these items: More Water purifiers , And I guess you may also like Air Purifiers.[AIDA之ACTIONS-提醒买家关注其他产品,产生流量转化,留住买家脚步] 

Packaging Details: 

Size of the packing:305mm*103mm*103mm 
  
Quality  Certificates:[AIDA之DESIRES与FABE之BENEFITS阐述] 
Don\’t hesitate, our water purifier can eliminate residual chlorine 99%, SGS authority certificate. 
  
Quality Assurances:[AIDA之DESIRES与FABE之BENEFITS阐述] 
And we assure you one year after-sale quality assurance. 

Trade Assurance:[AIDA之DESIRES与FABE之BENEFITS阐述] 

Follow the Trade Assurance process and get: 

•On-time shipment and pre-shipment product quality safeguards 

•Refund up to the covered amount agreed with your supplier 

•Supplier\’s Trade Assurance Limit: US $9,000 

If we share the same mind to help these people,why not just kindly give me a inquiry now and let\’s discuss further. 
 [AIDA之ACTIONS:提醒买家产生询盘投票行为] 

Yours Sincerely 

Dora Duan 

 

下节精彩内容抢先看 《AIDA销售不难,就像谈恋爱》

 

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